90% of Americans who exercise regularly say they will continue at-home workouts even after gyms fully reopen. The convenience of rolling out of bed combined with a growing number of options to exercise at home has led consumers to splurge on sophisticated at-home fitness equipment. Ergatta provides an at-home connected rowing machine and subscription service that incorporates interactive gaming elements to provide a full-body workout. From a 17.3-inch interactive screen, rowers can choose a personalized experience based on their goals. The Ergatta Rower, which retails at $1,999 with an additional $29/month subscription fee, satisfies the needs of those who are interested in building a results-driven workout routine that’s competitive without having to participate in classes. AlleyWatch caught up with Cofounder and CEO Tom Aulet to learn more about the experience of launching at the onset of the pandemic, the company’s impressive traction, latest round of funding from investors that include Advance Venture Partners, Greycroft, Fifth Wall, Gaingels, and Hans Tung.
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“Investors don’t like hardware, and rowing can be perceived as a niche interest. We had to respond to concerns like ‘what if Peloton copies your content,’ and manage the difficulty of effectively demo-ing our product given that it’s a large piece of hardware and COVID-19 made transporting the rowers a bigger challenge.” Learn more about how Tom Aulet of Ergatta, a connected fitness startup that offers elegantly designed in-home rowing machines with a gamification element, was able to successfully raise $5M for the company during the pandemic from investors that include Greycroft and Techstars.
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