As a society, spend so much time trying to get in shape and also spend billions on the latest and greatest when it comes to supplements to enhance fitness regimens. Yet most of these supplements are off-the-shelf solutions that do not take into account an individual’s physiology. Gainful, a personalized sports drink and nutrition company, provides tailored supplements, making pro-level sports nutrition accessible. All of the company’s products are made with natural and organic ingredients like pea protein, brown rice protein, oat powder, coconut oil, monk fruit, green tea extract, and micellar casein, a slow-release protein.
AlleyWatch caught up with Cofounder and COO Eric Wu to learn more about how his own experience developing supplements led to the formation of Gainful, the experience of fundraising as a first-time founder and recent college graduate, and the company’s Series A funding round from investors that include BrandProject, Courtside VC, AF Ventures, Round13 Capital, Barrel Ventures, and the founder of Polaris Sports.