As we spend more time at home, how we view our pets has changed and pet adoption and ownership have surged. However, 81% of pet owners would not be able to cover an unexpected $5,000 out-of-pocket expense for their furry loved one. The pet health insurance sector has emerged to address this risk and is currently valued at ~$2B per annum with approximately 2.8 million pets insured in North America. Pawlicy Advisor allows pet owners to rapidly make sense of the various pet insurance options available with its data-driven marketplace. Pet parents can compare and contrast their insurance options to makes sure they are selecting the best coverage with transparency and efficiency in less than 5 minutes. AlleyWatch caught up with Cofounder and CEO Woody Mawhinney to learn about how his own experience with his Shar Pei, Wrigley, led him to found Pawlicy Advisors, the effect of the pandemic on the pet industry, and the company’s latest round of funding from investors that include Rho Capital Partners, Defy Partners, Slow Ventures, and Entrepreneurs Roundtable Accelerator.