Playbook is a mobile marketplace enabling top fitness instructors to turn their iPhone content into a subscription income. Instructors can create content (workouts, programs, challenges, nutrition, etc) on their terms. Consumers get access to a world of instructors for a single cost. CEO Jeff Krahel shares more about empowering fitness instructors to build their businesses without depending on studios.
Playbook is the creator platform for fitness, health and wellness creators. Founded by Jeff Krahel, Kasper Odegaard, Michael Wojcieszek, and Mike Radoor in 2017, Playbook is backed by investors that include Alex Chung, Brendan O’Driscoll, Daniel Graf, Ed Baker, John Replogle, Melody McCloskey, Renaud Visage, Ryan Hoover, and UpHonest Capital and is headquartered in New York.