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Playbook

Playbook is the creator platform for fitness, health and wellness creators. Founded by Jeff Krahel, Kasper Odegaard, Michael Wojcieszek, and Mike Radoor in 2017, Playbook is backed by investors that include Alex Chung, Brendan O’Driscoll, Daniel Graf, Ed Baker, John Replogle, Melody McCloskey, Renaud Visage, Ryan Hoover, and UpHonest Capital and is headquartered in New York.

FOUNDED:
2017
INDUSTRY:
Fitness, Health Care
FOUNDERS:
Jeff Krahel, Kasper Odegaard, Michael Wojcieszek, Mike Radoor

Playbook Raises $3M to Help Fitness Instructors Monetize through Remote Workouts

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Playbook is a mobile marketplace enabling top fitness instructors to turn their iPhone content into a subscription income. Instructors can create content (workouts, programs, challenges, nutrition, etc) on their terms. Consumers get access to a world of instructors for a single cost. CEO Jeff Krahel shares more about empowering fitness instructors to build their businesses without depending on studios.

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