Americans have an insatiable appetite for snacks and the idleness of the pandemic has only increased our yearning for snacks. There are countless subscription services for snack boxes and many of these companies offer gifting services to expand their market share beyond their primary customers. Recipients of a gift snack box never know what they are going to get until now. SnackMagic is a customizable snack box gifting service that allows the recipient to choose the contents of the box. All the sender needs to know is the amount they’d like to spend and the email address of the receiver. The company emerged out of a pandemic-induced pivot from a corporate lunch delivery service and is on track for a $20M ARR. SnackMagic focuses on edible gifts presently with plans to expand to meal kits, alcoholic beverages, desserts, and swag. AlleyWatch caught up with CEO and Cofounder Shaunak Amin to learn more about the company’s pivot, traction, future plans, and recent round of funding led by Craft Ventures.
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