These tips will ensure the web developer meets your exact needs.
Just down the road from Facebook and Google, Dr. Phil Wagner runs a laboratory dedicated to optimizing the performance of some of the world’s top athletes.
An estimated 3 trillion dollars worth of private sector business is driven by the weather, and thanks to climate change, the traditional four-season model is not a reliable predictor of sales. The good news is big data can forecast weather-dependent product demand, not just in aggregate, but down to the city. Thermo-targeting in action Do […]
Inspired by this experiment where some folks ran blank banner ads to test the CTR (click-through rate %) of empty white-space or solid color ads on the Google display network, I figured testing this on Facebook would be fun. So I did. I ran this ad below, which comprised of whitespace with a black border […]
One of the most common failures I see in startups is lack of focus. Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Investors hear this as trying to do too many things with limited resources, meaning the startup will not shine at […]
You can’t create a realistic business plan without knowing how much it will cost to get your business up and running. If you don’t have an idea of your startup costs, you won’t know how long you’ll have to bootstrap, how much funding you’ll need or how quickly to scale. In other words, without calculating […]
Ad tech veteran, Ari Paparo, shares some perspective on the various startups he came across during his recent job search. I was on the job market for the past couple of months and adopted a very expansive approach to the search, taking an average of 5 networking meetings per day, every day, with anyone who […]