Knowing your customer is one of the core tenets of any business. For digital businesses, knowing your customer interactions with your software is critical. In a SaaS-dominated world, sales strategy largely focuses on providing free trials with the hopes that a certain percentage converts to paid customers without considering any feedback from the customer or customer behavior. Correlated calls itself a “Product Led Revenue Platform” that lets software companies track and understand exactly how their customers are interacting with their product, providing them with contextual insight on when and how best to convert trial users into paying customers based on the customer’s specific circumstances. Previously, sales teams have relied on using sets of disparate and rudimentary tools to monitor a customer’s behavior but Correlated is one of the first platforms to centralize and formalize this sales enablement function in real-time. The platform integrates with sales technology stacks with a few clicks, supporting Hubspot, Salesforce, Snowflake, Segment, Slack, Outreach, and others. Similar to Zapier, Correlated can trigger corresponding actions in these platforms based on when pre-established conditions are met based on user behavior. AlleyWatch caught up with CEO Tim Geinsenheimer to learn more about how the founding team’s experience at a number of high-growth New York startups inspired the idea for Correlated, the company’s launch out of beta, future plans, recent funding round from investors that include Harrison Metal, NextView Ventures, Apollo Projects, Brian Long, Andrew Jones, Ben Darnell, and Pete Kazanjy.
16 fundings, $520M+ invested in NYC startups, 3 SPAC announcements, 1 IPO, and 1 IPO filing in the past week. NYC Tech News for the week ending 6/26 featuring news for BuzzFeed, Pavilion, Vantage, and much, much more.
Using no-code approaches to data analytics allows you to process data 5x faster than you would by writing code. Data is an integral part of a growing number of functions within organizations but traditionally there has been a siloed approach that prevents accessibility across various functional departments, limiting collaboration. Facet is a collaborative data analytics platform that allows individuals from all parts of an enterprise to seamlessly integrate data into their decision-making through its interactive front end, without knowledge of code or SQL. Data can sit anywhere on the company’s cloud infrastructure but is accessible to any team within the organization using Facet’s workspace. Facet acquired the technology from ad tech company Metamarkets, so it’s been battle-tested in the ad space but the platform is versatile enough to handle any data in any industry. AlleyWatch caught up with CEO Kevin Weatherman to learn more about the practical applications of the platform, the company’s strategic plans, recent round of funding from investors that include Harrison Metal, Bedrock, Breakpoint Capital, Gokul Rajaram, Slava Rubin, Brian Long, and Andrew Jones.
$20M in new NYC funding. The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 6/22/2021 featuring funding details for WaitWhat, Facet Data, and much more.
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$1.7B+ invested in NYC startups in the past week; the best single week for funding in NYC Tech history! NYC Tech News for the week ending 3/27 featuring news for Chord, Dataminr, and much, much more.
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