If you have been following my “early adopters trilogy”, you might recall I first introduced a simple test for determining when you are ready to start pitching your product to its first customers, the early adopters. And in its second installment, I discussed five important value catalysts you can obtain from these early adopters and […]
To demonstrate the process of identifying your Minimum Viable Customer that I described in my post here, I’ve created this simplified example of a semi-fictional company (semi-fictional in that it is based on my experiences with several real-life companies but I’ve changed many details for confidentiality purposes). As a reminder, the 5 steps to identify […]
New York City probably isn’t the best place for people who hate people. Sometimes it isn’t even a great place for people who, every now and then, wouldn’t mind some peace and quiet. Contrary to popular belief, however, there are places in New York where your head won’t collapse under the existential weight of the more than eight million people living within just 305 square miles of you. New York City is, after all, the city with everything, and that includes several quiet, dare we say serene spaces.
Will.i.am says he’s starting with fashion first when it comes to designing his latest wearable tech, the Puls.