Ben Lewis

The US baby food market is expected to exceed $100B per annum by 2025. The importance of proper nutrition during early childhood cannot be understated. Yet, the incumbent baby food producers have a long history of using sugar, salt, and fat in their offerings. Little Spoon is a direct-to-consumer brand focused on providing high-quality, nutrient-rich organic food for babies and children, free of artificial sugars, preservatives, and, additives. The company ships nationwide with the baby offering (Babyblends) starting at less than $3/meal with the kid’s line (Plates) starting below $5/meal. The company recently launched its own online parenting community – Is This Normal, a resource-based destination for parents to converge around topics related to parenting. As the pandemic led the push towards unprecedented interest in digital and online solutions, Little Spoon recorded 300% growth year-over-year. AlleyWatch caught up with the Little Spoon founding team (Lisa Barnett, President and CMO; Ben Lewis, CEO Michelle Muller, Chief Experience Officer; and Angela Vranich) to learn more about the business, the company’s strategic plans, latest round of funding from Valor Equity Partners and Kairos HQ.