Events have become an effective way for businesses to connect with customers (both existing and potential), showcase products and services more intimately to drive brand conversion, and have a two-way dialogue instead of one-sided push marketing. However, event management becomes complex with an increase in events and specific key objectives that may vary from event to event. Blackthorn.io offers versatile Salesforce-native solutions that help event managers, from organizations large and small, seamlessly manage registration, data collection, and payments for any event type. Available on the Salesforce Appexchange, users can enjoy the automation features of Salesforce while tailoring the solution to their specific needs without the need for drawn-out custom development. As the economy shrinks, the return on marketing spend across all departments will be scrutinized, events included. Blackthorn offers a number of preset reports to assess the efficacy of events and all the event data is securely stored in Salesforce without the need to expend effort post-event inputting attendee details. The company serves a wide array of customers and powers events for companies like Ford, The Boys and Girls Club, Audi, Yamaha, and the USA Swimming Foundation. AlleyWatch caught up with Blackthorn.io CEO Chris Federspiel to learn more about the business, the company’s strategic plans, latest round of funding, which brings the total equity funding raised to $1.15M, and much, much more…
12 new deals and $304M+ invested into NYC startups for the week. NYC Tech News for the week ending 7/2 featuring news for Hank, Gloat, Tenet, and much, much more.
5 new deals and $115M+ in funding including a startup that’s making electrical vehicles more accessible and another that’s building native apps for Salesforce.