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Bluetooth Low Energy
No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail experience. According to Deloitte, digital tech influences 36% of in-store retail sales, expected to hit 50% by the end of this […]
Contextual technology has arrived and there’s no turning back. The ecosystem of mobile devices (including wearable tech), Bluetooth Low Energy and a host of sensors that can talk amongst themselves and with our devices, social network activity, location-based services and the collective known as “Big Data” support a future (and present) where machines understand and […]
With 2014 underway, here’s a sneak peek at 3 trends that are driving ecommerce’s evolution this year — topics we’ll be covering frequently on Get Elastic in the upcoming months. 1. Merchandising beyond the storefront Most ecommerce sites are based on an online catalog – with category browsing, search, product pages and a checkout process. […]