Boisson

According to NielsenIQ, the sales of non-alcoholic beverages grew 116% in the last year.  Fueling this growth is the younger consumer that still wants to go out often but does not want to be consuming as much alcohol when out.  Catering to this “sober curious” crowd, a number of brands have developed sophisticated lines of non-alcohol beverages that are flavorful and increasingly found in bars and restaurants.  But what happens when you’d like to enjoy one of these mocktails or spirits at home?  Boisson is an online and brick-and-mortar retailer focused on a vast selection of non-alcoholic options.  Offering zero-proof wines, beers, spirits, aperitifs, and mixers, the company founded during the pandemic operates locations in Cobble Hill, Williamsburg, West Village, UES, and UWS with three locations opening soon in Los Angeles as well, all offering the convenience of a local liquor store or wine shop. Consumers can also shop from the comfort of their homes via the company’s website from a catalog of 125+ brands with free shipping on purchases of $125+.  Boisson is also building a wholesale arm to supply restaurants and drinking establishments. AlleyWatch caught up with Boisson Cofounder and CEO Nick Bodkins to learn more about the business, the company’s strategic plans, recent round of funding, and much, much more…