How many times have investors heard startups begin their pitch by touting that their technology is “disruptive?” What entrepreneurs forget, or don’t realize, is that most customers are wary of all technology, educating the market on new technology is expensive, takes a long time, and people buy problem solutions rather than technology. Investors will likely […]
Brazil
The Rise of E-commerce 3.0
From the ever-increasing adoption rate of smartphones to the rise of China and India as top-ranked global Internet users, 2013 holds promise for fascinating trends to emerge across industry sectors and across the globe, giving rise to what can only be seen as E-commerce 3.0. E-commerce 1.0-2.0 E-commerce 1.0 was all about discovering the web […]