Declaration Capital

According to the American Academy of Facial Plastic and Reconstructive Surgery, there’s been a 10% increase in demand for cosmetic surgery.  Cosmetics procedures like Botox are and fillers are also up 54% and 75%. This increase has been driven largely by the self-view associated with video conferencing.  Ever/Body is a tech-enabled provider of cosmetic dermatology services and beauty treatments at three state-of-the-art Manhattan locations (Soho, Flatiron, UES). All of Ever/Body’s minimally invasive services are administered by expert providers that have undergone rigorous hands-on training of 300-500 hours for every service they perform.  By leveraging technology in its operations and by taking a consultative, holistic approach to a patient’s beauty goals, the company is able to offer its services for 20-30% less than the cost of comparable services at a doctor’s office. The company also offers a full line of skin care products through its site that includes serums, suncare, moisturizers, and cleansers.  Despite the pandemic, the company has been able to successfully expand to its third location with imminent plans to open its first Brooklyn location in Williamsburg and expand outside of the city with new locations in Washington DC. AlleyWatch caught up with Ever/Body CEO Amy Shecter to learn more about the business, the company’s strategic plans, latest round of funding, which brings the total funding raised to $110.5M, and much, much more…