Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). […]
A simple, intuitive website is always better than a fancy one that’s hard to understand. To many small business owners, digital marketing isn’t so different from auto maintenance. You go in thinking you need something simple, but leave feeling like you’ve emptied your savings account with no obvious effect on performance. If you sometimes wonder […]
These tips will ensure the web developer meets your exact needs.
We talk a lot about disruption in this industry, but Netcurate has taken it a step further. With Netcurate, the online magazine has come of age and heads up, purveyors of Social Media and PR: It’s not just about aggregation – it’s curation. It’s not just about static articles – you can run polls, quizzes. […]
A few years ago I wrote about how the role of ad agencies have changed and how my experience led me to be a more strategic marketer. I also waxed poetic on what it is that a digital strategist does because no one could articulate it. Fast forward 2 years this all continues to morph b/c the marketing industry […]
The thing about digital marketing strategies is that every company has one, even if you’re not the one actively controlling it. Even if you’ve never spent a minute on Facebook, Twitter, Pinterest or any other web property, customer opinion is forming about your brand, based on mentions of your company’s name by individual users — […]