Innovators and influencers in the music, TV, and gaming industries recently gathered at the Museum of Jewish Heritage for the New York Media Festival. The festival is a three-day event that features conferences, debates, business pitches and nighttime entertainment. I attended the first event, the Digital Music Forum. The event started with a talk about […]
digital
The Rise of the Digital Experience Platform
Consumers are increasingly engaging with brands via multiple digital touch points. These interactions, experienced through texting, phone apps, websites and social media are essential to business growth and profitability. Companies that can optimize digital experiences will be well positioned for the long haul. Industry analysts are seeing a resurgence of projects and investments in flexible […]
Old vs. New Media: What Matters Today?
For businesses and agencies that were once (or are still) involved in ‘old media’–newspapers, magazines, print publications, et al.–it may seem that the transition to ‘new media’–i.e. social media–would be easy. Unfortunately, that’s just not the case. As old media continues dying out, old media houses and businesses struggle to adapt to today’s changing world. So […]