On Jan. 31, 2014, the 16 year-old dot-com darling Coupons.com filed for an IPO. To put this event in perspective, PayPal was founded in the same year. While PayPal filed for their $70 million IPO in 2002 and received an acquisition offer of $1.5 billion from eBay later that year, Coupons.com made the decision to […]
Evan Williams
Customer Validation – Truth and Consequences For Startups
When startups fail to obtain evidence to support their assumption that customers will buy and use their product, their chances of failure sky-rocket. A lack of customer insight means you’re more likely to launch something that does not have the necessary product / market fit. It also means an investor will refuse to fund you, […]
Startups: Building, Pitching, Buyers and Fear
“Be a user of your own product. Make it better based on your own desires. But don’t trick yourself into thinking you are your user.” – Evan Williams, Co-Founder of Twitter The above statement by Evan Williams is neither new nor rocket science. Startup gurus have long been driving home the importance of […]