Here is how I envision the future of fashion retail. Some of the companies mentioned in the article below are already starting to make this vision possible. A customer feels a need to buy a new fashion item, goes to a virtual shopping street or enters a virtual mall where he or she chooses a […]
Everlane
Why Some Fashion Brands Release One Product at a Time
Before it became the menswear ecommerce behemoth that it is today, Bonobos began by selling one product: better-tailored khaki pants. Founders Andy Dunn and Brian Spaly wanted to solve a couple of sartorial problems common to men: “diaper butt,” the unbecoming pouch of material under the derriere; and clown shoes, an unflattering optical illusion brought […]