There’s an adage that says if you don’t know where you’re going, you’ll end up anywhere. In order to combat this tendency, companies design compasses and maps to inform them of who they want to be in the world. We know these navigation devices as mission, vision, purpose and/or values statements. Every company should have […]
Ford
How to Get People to Eat Dog Food
The president of PayPal is fuming that his employees won’t eat dog food. It’s the same story at Ford, Microsoft and Yahoo, among other companies. The CEO of McDonald’s claimed to eat his dog food every day and still lost 20 pounds. Some companies call it ice cream. Others call it cookies. No matter what […]