When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectations. “Consumers today do not distinguish between channels, or even brands versus retailers, but they do have high demands of a seamless shopping experience at all touch points.” says Bernardine Wu, founder of Fit For Commerce, an […]
The obvious application of beacon technology is to push content — be it welcome greetings, discounts and special offers, product information, branded content or other alerts. What else can beacons offer in-store? Based on the research in Forrester Research, Inc.’s March 2014 report The Emergence of Beacons in Retail Get Elastic believes there are 5 […]
Whether it’s a rise or crash in trading price, or the growing number of businesses accepting the cryptocurrency, buzz about bitcoin keeps the blogosphere busy. Of course, here at Get Elastic, want to keep an eye on its viability as a payment method online. With Overstock.com (#27 on the Internet Retailer 500 List) recently announcing its intent to […]
With 2014 underway, here’s a sneak peek at 3 trends that are driving ecommerce’s evolution this year — topics we’ll be covering frequently on Get Elastic in the upcoming months. 1. Merchandising beyond the storefront Most ecommerce sites are based on an online catalog – with category browsing, search, product pages and a checkout process. […]
If you’ve been following Get Elastic from its earliest days, you may remember our Ecommerce Checkout Report, which examined the checkout tactics of the Internet Retailer 100 (back in 2007!). This week’s infographic is reminiscent of that report, but is current and presented in infographic form, courtesy of our friends at Invesp Consulting.
A few months ago Adam McFarland, one of the owners of Detailed Image, a high-end car care product seller, dropped me an email to share the impact moving to responsive design had on sales. Launching the redesign in April, May sales were up 30% year-over-year, with mobile and tablet sales growing 80%. With such impressive […]