It’s vital to accurately measure a startup’s progress. Learn some key Startup Metrics to use in this article.
If you’re wondering what your marketing budget should be, you’re not alone. This is the million dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing? Many say it’s an art, not a science. Others argue that there is a clear equation that can help […]
Oh, the lies that entrepreneurs tell themselves. Even when all signs point to the contrary, it can be very easy to make up excuses for why your business isn’t succeeding. Here are some of the worst lies that entrepreneurs tell themselves, and the (sometimes) hard truths: 1. The money will come eventually. You think that […]
Many startup CEOs think “if we build it (a sales team), they will come (customers/profits/success)”. Which is largely true, especially if you are hiring a great team and giving them the marketing support they will require to effectively do their jobs. But, I think it is missing a key point. Most sales teams are managed on their ability […]