A company is only as good the people who live and work in it. As early-stage investors, Primary is a people-first organization. We believe that great businesses are built on their ability to attract, retain, and engage the absolute best talent in the marketplace.
I was recently asked what I consider the hardest part of founding a startup. The answer, of course, is that it’s all hard: finding the right idea, prioritizing, executing, and evaluating when or if to change course. But if I had to choose the hardest piece of all, it’s finding the right people to work […]