Hunter Walk

Sandro Roco, self-financed Sanzo, an Asian-inspired sparkling water brand, for a few years, which meant (pre-pandemic) taking subways with a hand truck, Ubers at 6AM to beat traffic (and surge pricing) and meeting 1:1 with customers, retail partners, and suppliers. Today, the product is found in Whole Foods throughout the Northeast, available direct-to-consumer, and the business is profitable. Roco shares some insight into how the recent popularity of Asian culture in America inspired the launch of Sanzo, self-funding the company, operating as a solo founder, and the experience of raising capital primarily through angel investors rather than funds.