mParticle, the customer data infrastructure platform, has aquired, Indicative, the New York-based customer journey analytics platform. Terms of the transaction were not disclosed.
The team consists of cofounders Jeremy Levy and Andrew Weinreich and Indicative is their third startup together. Indicative is a web and mobile analytics platform for making decisions – no coding required. After integrating with Indicative, every interaction a user has with a web or mobile application is automatically sent to Indicative’s cloud-based service. Businesses […]