Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. These are responding to the demands of this new world for collaboration, trust, […]
John Mackey
Do We Really Need an Alternative Form of Capitalism?
In my view, entrepreneurship has always been the ultimate embodiment of capitalism and quite synonymous with free enterprise. Yet I find that more and more young entrepreneurs are uncomfortable with the term “capitalism,” somehow thinking that it prioritizes “making money” above all else. They are looking for a business model that makes the world a […]
5 Rules of Relevance Every Startup Needs to Adopt
Some investors seem to focus wholly on the strengths of the management team or a sustainable competitive advantage. In reality, these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great success embodied in your vision. In the […]