While food delivery apps have provided restaurants with a lifeline during the pandemic and lockdowns by creating new demand and exposure, the benefits do not come without a cost. The fees charged by these platforms can be as high as 30% cutting into already notoriously low margins for most food establishments. Sesame seeks to change this with its food delivery marketplace that offers a flat fee of $125 per month to restaurants rather than a per order commission and the customer is charged a flat $3 service fee delivery along with $2.99 for delivery. Most of these traditional apps do not provide restaurants with any customer data, preventing restaurants from building true customer relationships; Sesame operates with an open customer data model and allows restaurants to also build rewards programs tailored to their guests. The platform is currently in beta launch, serving a delivery zone between 34th and Houston, with an actively growing waitlist of NYC establishments seeking to join. AlleyWatch caught up with Sesame CEO and Founder Josh Morgan to learn more about how his experience at Hillstone Restaurant Group and the Nomad provided the foundation for the thinking behind the business, the company’s strategic plans in New York and beyond, pre-seed round of funding from investors that include Eldridge Industries, Tuesday Capital, and Relish Works.