With the exception of a few writers, tech journalism is usually devoid of fact checking, research, analysis and insight. Online media companies with VC investors often pander to those VCs and hype their portfolio companies. Considering the dearth of insightful writing covering the startup ecosystem, First Round Capital’s blog First Round Review – Actionable Insights for Technology Entrepreneurs seems like a great idea. First Round Capital Partner Josh Kopelman even boldly said, “In short, our (modest) goal is to build the Harvard Business Review (HBR) for startups”. So I was shocked to find fluffy, promotional writing on First Round Review (FRR).