91% of markets believe there is still room for growth in showcasing diversity in their market materials. There’s been a seismic shift for brands to ensure that their values are reflective of the gender, racial, sexuality realities of today’s consumer population, which is now more diverse than ever before. The Luupe is a marketplace and professional community for brands to connect with and hire women and non-binary photographers. Founded by a former Shutterstock executive, the platform provides professional guidance to this segment of photographers that have traditionally been overlooked while handling the production and creative process for brands. Partners on the platform include Sweetgreen, Go Henry, Cha Cha Matcha, Dropbox, and Sierra Club. The Luupe is free for the photographers with brands paying for the services and licensing fees for the content that’s produced. AlleyWatch caught up with The Luupe CEO and Founder Keren Sachs to learn more about the inspiration for the business, the profound economic impact that the platform creates for diverse photographers, the company’s strategic plans, recent round of funding from investors that include Wave, Jenny Lefcourt, Tracy Kim, Jody Vandergriff, and Lee Torrens, an early employee at Canva.