According to the American Pets Product Association, Americans spent $99B on their pets in 2020. With the growing popularity of IoT, Americans also spent ~$10B on wearables last year. Fi, the company behind a proprietary GPS-enabled smart collar for dogs, fuses the two. Aside from tracking location, the collars monitor the movement, activity, and sleep patterns of the dog and the company is increasingly focused on using machine learning to address potential health issues that may arise and be detected from the data it collects. Fi’s Series 2 collar, which has a battery life of 3 months without a charge, retails at $149 and the GPS tracking service is $99/yr. AlleyWatch caught up with Cofounder and CEO Jonathan Bensamoun to learn more about the inspiration for the business, the company’s future plans, experience managing its supply chain during the pandemic, and latest round of funding from investors that include Longview Asset Management, Advance Venture Partners (AVP), Gokul Rajaram RRE Ventures, Lerer Hippeau, and Freestyle.
With so much going on in the city’s thriving ecosystem, it is easy to miss some of the happenings in the space. We keep you abreast of the things that you may have missed in NYC Tech News for the week ending 2/27 including the NYC startup fundings, NYC startup exits, and NYC startup events featuring news for Fi, Heyday, Electric, and much, much more.
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 2/25/2021 featuring funding details for Fi, PureStream Trading Technologies, and much more.