More than 40% of homebuyers experience some form of remorse within two years of their purchase. The digital area has transformed the purchase experience with 9/10 house hunters relying on the internet as their primary research source. While there are a plethora of destinations where you can go to find the basics of a property (size, # of bedrooms, bathrooms, etc.), Localize takes it one step further with a repository of unique data for each property to ensure that buyers are well informed about what will likely be the biggest investment of their lives – their homes. For buyers, the platform provides proprietary intelligence on factors that impact the homeownership experience but are not routinely disclosed in listings or easily apparent during a showing like architectural styles, amenities, building policies, light exposure, and crime, in addition to the property details you would expect to find. The startup also offers a lead generation platform for real estate agents so that they connect with interested buyers right at the moment they are ready to view their ideal properties. AlleyWatch caught up with President and COO Omer Granot to learn more about the inspiration for the business, how the platform leverages technology and data to simplify the home buying process for both agents and purchasers, the company’s expansion plans, latest round of funding from investors that include Pitango Growth Fund, Avigdor Willenz, Zvi Limon, Maor Investments, and Celesta Capital Fund.
The Weekly Notable Startup Funding Report takes us on a trip across various ecosystems in the US, highlighting some of the notable funding activity in the various markets that we track. The notable startup funding rounds for the week ending 2/27/21 featuring funding details for Reforge, Shippo, and thirty other rounds that you must know about.