Omnichannel commerce is a hot topic, with retailers like Walgreen’s and Sephora leading the way in developing innovative in-store digital, mobile experiences and seamless content across touchpoints. Omnichannel experiences are particularly important to Millennials — far more than Gen X. Razorfish’s 2015 Global Digital Marketing Report(click for free, ungated access) suggests 3 key reasons: Mobile dominates the Millennial […]