Nafis Azad

Convenience has been the backbone of e-commerce and the pandemic only served as a reinforcement of this tenet. However, for consumers in need of products quickly may start their journey online but ultimately walk into a store to complete their purchase, resulting in cart abandonment.  Developing solutions and addressing omnichannel consumer preference is the future of e-commerce and brands, especially for smaller direct-to-consumers brands.  Lucky is a retail inventory fulfillment solution for direct-to-consumer brands to enable them with the capabilities to provide customers with in-store pickup and local delivery options for online orders.  The platform connects directly with Shopify and integrates with a store’s inventory system via an API to provide real-time availability information to consumers.  Brands are able to offer same-day fulfillment to consumers while stores benefit from the traffic from added in-store visits. According to the company’s data, 20% of online orders were picked up in-store last year.  Lucky provides the infrastructure to make this functionality possible for direct-to-consumers brands seamlessly without custom and prolonged development. AlleyWatch caught up with Lucky cofounders Sneh Parmar and Nafis Azad to learn more about the business, the company’s strategic plans, latest round of funding, which brings the total funding raised to $3.3M, and much, much more…