Market research has been driving strategic decisions for companies for decades. However, the tools and models that have been predominantly used have not adjusted to reflect today’s digital age and today’s consumer environment. Suzy is a modern, digitally-native enterprise market research platform built for the sophisticated needs of today’s brands. Offering on-demand insights, the company has shifted the pricing paradigm away from cost per response to a SaaS offering with licenses to customers, providing more flexibility and predictability. By integrating technology onto the platform, Suzy is able to deliver actionable insights much faster in an easy-to-use end-to-end cost-effective solution. AlleyWatch caught up with CEO, serial entrepreneur, and Founder Matt Britton to learn more about the genesis of Suzy from his agency days, the company’s strategic plans, latest round of funding from investors that include H.I.G. Capital, Foundry Group, Rho Ventures, BDMI, and Triangle Peak Partners.
Since launching in 2018, real-time market research platform Suzy has been making strides in introducing technology to a traditionally fragmented, slow, and expensive industry. Suzy’s advanced research tools enable brands to make data-driven decisions with quality consumer insight in an agile offering. Presently, over 200 brands including Johnson & Johnson, Chipotle, and Citibank partner with Suzy to capture their customer insights and 500M+ consumer research responses have been recorded on its platform. The company is on pace to do $20M in ARR this year. AlleyWatch caught up with President Avi Savar to learn more about the market research industry, Suzy’s growth plans, and recent round of funding from investors that include Rho Ventures, Bertelsmann Digital Media Investments, Triangle Peak Partners, and Foundry Group.
This bi-weekly column covers the latest news from venture capital firms in NYC for the first half of August featuring must-know news including news for BBG Ventures, Corigin, Primary Venture Partners, Luxor Ventures, and much more. Lots of dry powder with eight venture firms raising new funds even though it’s August!
Joshua Ruch has over 30 years of experience in private equity and is currently the Managing Partner at Rho Capital Partners and Rho Ventures, which he co-founded in 1981. He also serves on the Investment Committee of Rho Fund Investors. Rho Ventures is an investment firm and a venture capital management company. His investing philosophy […]
Mark Leschly has over 20 years experience as a venture capitalist investing in the healthcare, media and information technology sectors. Leschly is presently a managing partner with Rho Capital Partners, an investment and venture capital management company that focuses on energy technology, new media, healthcare, information technology and communications. He is also a member of […]
Habib Kairouz is a managing partner of Rho Capital Partners and Rho Ventures, and a member of the investment committees of Rho Canada Ventures and Rho Fund Investors. He has nearly 20 years experience in venture capital. Kairouz first joined Rho in 1993 and now focuses on investments in new media, information technology and communication […]