Facebook and Twitter are well understood as communications tools used for companies to engage with customers and external stakeholders. However, not many companies have a clear understanding of how to effectively use social tools behind their company firewalls. In fact, many industry leaders hold the view of one social expert that “If social isn’t impacting […]
Social business
The Role of the Social Business Champion in Scaling Social Media
Cracking social media at scale is such a crucial piece of the puzzle to get right when it comes to social business transformation. Enterprise Social CRM platform Sprinklr recently published an eBook on scaling social business, and I’ve been doing my fair share of thinking in particular about how the organizational model adapts to social at scale. […]
Community Management Must Be Considered a Strategic Imperative #CMAD
Hats off to the team over at Get Satisfaction. They just released a very cool infographic in light of Community Manager Appreciation Day. Make no mistake, community managers must be considered a strategic imperative for business today as they do so much more than post content and respond to questions. While many think “community management” is just […]
Five Essential Qualities of a Social Business Champion
Recently I wrote about the crucial role the Social Business Champion plays in scaling social media, and discussed some of the things that they do. But what kind of person do they have to be? As ‘Social Business Champion’ is rarely a role in its own right, it does take a particular type of person […]