This high-end marketing company is doing all the right things…
What big of a role is social media is playing on Black Friday shopping and advertising? Spredfast director of analytics and research Chris Kerns shares some of the data.
I’ll answer the title’s question quickly. It’s email. Why? I’ll explain in a moment. But the truth is, there’s marketing value in email and Facebook (and insert social network here). Just not the same value. I can cite research that shows email outperforms social in customer lifetime value, and is responsible for approximately 7 percent […]
This will happen. 5 years ago no one knew how to harness it all. Traditional companies that have been in existence forever needed chief expert guru ninjas to help them make sense of emerging opportunities and migrate beyond broadcast and mass reach…. to create a vision, pave a road to scale their strategic approach, executional […]