If I had to guess, I’d say you probably have a friend that works for a tech company, or at least know someone at a modern ad agency. I also bet that they are constantly posting photos of their free lunch on Instagram, and your Facebook feed gets flooded with photos of their company-sponsored trips, […]
Social media advertising
For brands that are cult-personality based, or revolve around the works of a person or entity, it might be worth taking a tip from this Kardashian and bragging about yourself a little more.
I want to offer a simple reminder about the place of social media and content marketing in your brand’s identity. Today, people want to feel good about the brands they support. They want to be able to relate to them in some way, and brands have many opportunities to help them do that. The increasing […]
What brands are you most willing to share?
I’ve said it before, and I’ll say it again: Social media does not exist in a bubble, and it is also not made of magic (although technology is pretty magical). Investing in social media is not a band-aid for a shoddy marketing strategy, and it won’t be the lifesaver for a business that rests on […]