SWS Venture Capital

In a recent survey of those with trading accounts, E-Trade discovered that 40% of millennials that were surveyed traded options at least once a month, making them 60% more likely to trade options than their Generation X counterparts. However, there’s still untapped market potential to attract more activity to the options market as presently option activity among the bulk of retail investors is still not widespread. Gatsby has answered the call and puts options into the spotlight.