Businesses that use content have conversion rates 6x higher than those that do not. The content marketing industry is expected to exceed $420B in spending this year. With such engagement and interest, marketers are scrambling to streamline their content generation and marketing activities. Cohley is an all-in-one platform for content generation and measurement that helps brands activate campaigns more efficiently. With Cohley, brands can publish their requirements and have creators like videographers, photographers, and influencers provide content to meet the defined parameters in a cost-effective and scalable manner. The platform allows users to test, iterate, and measure the success of their visual content efforts and is integrated with a growing number of leading technology partners like TikTok, Yotpo, Attentive, Shopify, and AdRoll. Although the platform is designed to optimize the content generation process, Cohley also offers managed services for brands that want to completely offload their content generation needs. AlleyWatch caught up with CEO and Cofounder Tom Logan to learn more about the burgeoning demand for content marketing support, the company’s strategic plans, latest round of funding, which brings the total funding raised to $6.8M, and much, much more.
18 new fundings; $465M+ pumped into the NYC startup economy this past week. NYC Tech News for the week ending 7/17 featuring news for Lightyear, Ribbon Home, Vistar Media, and much, much more.
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 7/14/2021 featuring funding details for Morty, Cohley, and much more.