Here is how I envision the future of fashion retail. Some of the companies mentioned in the article below are already starting to make this vision possible. A customer feels a need to buy a new fashion item, goes to a virtual shopping street or enters a virtual mall where he or she chooses a […]
Tommy Hilfiger
Omnichannel Commerce: Inside In-Store Tech
No longer is the physical channel a distinct entity from digital – smartphones and in-store technology such as interactive signage, beacons, wearable tech and other sensor-based technologies are bringing Web content to the retail experience. According to Deloitte, digital tech influences 36% of in-store retail sales, expected to hit 50% by the end of this […]