Coworking: A Great Option for Startups (Self Funded or Otherwise)


Workshop Gamestorming with Sunni Brown on June 6th 2013 in Amsterdam organized by Business Models Inc. More than 40 participants are experiencing visuals thinking games for strategy and innovation. Part of the Bootcamp Business Model Canvas the Game. www.businessmodelsinc.com Bootcamp Business Model Canvas the Game, June 5-7 2013 in Amsterdam. 6 renowned game developer teams are working on the ultimate game for the Business Model Canvas: Ranj, Weirdbeard, Little Chicken, RageSquid, FirebrushStudios, Headcandy. www.canvasthegame.com

Operating your company out of a shared coworking space provides you with creative benefits not offered in a traditional office environment.

When my co-founder and I launched ZinePak in January 2011, we made the decision to keep the company self-funded for as long as possible. It was (and still is!) important for us to maintain control of our own destinies, and the destinies of our employees. We’ve always been frugal, and we spent the first two years of ZinePak working from our living rooms. It wasn’t until we started hiring full-time employees that we decided we could no longer put off the expense of getting office space in NYC. In hindsight, we were incredibly lucky to find interns and contractors who weren’t creeped out by the idea of working from our Manhattan apartments!

Many of our friends run startups that have raised millions of dollars of venture capital. While there are pros and cons to taking funding, one of the major pros is being able to afford a really cool office. Things like game rooms, yoga areas and open bars not only add to corporate culture, but also give employees fun spaces to relax and socialize. We spent a lot of time trying to figure out how to infuse these elements into the type of space we were likely going to be able to afford based on our limited budget.

After more than a month of visiting some of the most terrible private office spaces in and around Manhattan, we were on the verge of giving up. Maybe our young company will be forever destined to operate from my Upper East Side apartment, I thought. Then, ZinePak’s creative director, Abby, (who spent most of her days working from her own apartment on Long Island) told us about a co-working space in midtown she’d once worked from that sounded different from the sad, dark offices we’d toured. It was operated by a company called WeWork, and its tenants were mostly other young, creative startups.

When we visited the WeWork space, we fell in love. We immediately put our names on the waiting list. The Empire State location features private, glassed-in offices accommodating between one and eight people each. Although there were only four of us when we moved in, our company is now a dozen strong, meaning we occupy three separate spaces. It’s been an awesome place for us to grow and evolve.

Besides taking care of some of the more annoying aspects of running a business, like making sure there’s always toner in the copier and toilet paper in the bathroom, WeWork provides a nice community environment, both for us and our employees. We’ve used the company’s social network to find designers and writers to help us on projects, attended lunch-and-learns with great companies who’ve turned into trusted vendors, and tapped into special savings available on various business staples.

More importantly, our employees have become very engaged in some of the social aspects the company provides: “summer camp” excursions, rock-climbing trips and after-work trivia games, to name a few. In fact, when we told our team we were considering moving into our own office space late last year, they almost unanimously asked us to reconsider. Although there are minor annoyances of not having your own space (fighting for conference rooms, dealing with protocol around having visitors, and limited storage options, for example), our employees told us they’d rather continue to cope with those elements in exchange for working in a fun, collaborative environment with ample opportunities for after-hours networking.

When we moved into this space, there were only a handful of WeWork locations. Now, there are more than a dozen buildings in NYC alone, and more than twice that many in cities across the globe. Many other companies are taking the same approach to opening co-working spaces around the country. I would encourage all startup founders (even those with deep pockets!) to consider co-working as an option for their growing businesses. Although everything is a give-and-take, we’ve found the shared office space environment to be much more take than give, and it’s become part of the DNA of our company. We’re excited to continue growing in our cozy coworking space for the foreseeable future.


The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

Image credit: CC by Sebastiaan ter Burg.

About the author: Brittany Hodak

Brittany Hodak is the co-founder of ZinePak, a custom publication company that creates fan packages for entertainers, brands, and athletes. She holds an M.S. in Marketing from CUNY Baruch’s Zicklin School of Business and a B.A in Public Relations from the University of Central Arkansas. In 2010, she was named to Billboard’s 30 Under 30 List. More recently, she and her co-founder Kim Kaupe were named to Advertising Age’s 2013 40 Under 40 List.

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