When the chips are down and your business isn’t moving inventory, it can be incredibly frustrating and confusing. It’s tempting to look at flashy marketing efforts, gimmicks, “growth hacks” or other quick fixes and feel like your business isn’t harnessing the newest marketing tools available. Being the founder of a digital marketing agency with more […]
Success does not come in standard definition, and worse yet, it’s a constantly moving target. As soon as you grab hold of it, whatever it is to you, it runs ahead of you and looks back at you smirking.
I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Since every business is built by unique individuals, I’m totally convinced that exceptional people are the key to an exceptional company.
We all dream about it. We all build this amazing fantasy of getting The Big Check and going on a shopping spree with “Bentleys and Benjamins”. But, once the fanfare wears off — What actually happens to all of us?
In this article, I give some thoughts on how I think about trust at work, and how to build it whether you’re a manager or a new employee.
With all the progress in analytical tools and big data available, many people feel there is no place in business today for intuition and gut instincts. As an advisor to entrepreneurs for many years, I strongly disagree and still see the value of at least combining intuition with logical analysis, as we face customers and […]
Practical advice for aspiring entrepreneurs, including easy ways to identify sure-bet opportunities, most not requiring any invention, before you finalize your innovative business idea.
Building successful startups is not easy. That is why only one in ten startups actually succeed. But, if you are going to have any chance of success, you need to K.I.S.S.—Keep It Simple Stupid.
The basics of starting and operating a business have not changed, but the process has become faster and much more efficient. We can only imagine what the future will bring with the addition of new technology and other cloud-based platforms. If you have not made the decision to get your business up and running, there is no better time to do it than now.
Ten universal truths about selling, and the customer decision process, which every business needs to address in their product, business model, and their whole customer experience. Just think of your whole business as the sales engine, rather than just the sales reps.
There’s so much information out there now that it has become nearly impossible for an economic agent to act rationally using all available data. The art of choosing what not to pay attention to has become more important than the science of choosing what to pay attention to.