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Advertising - What is growth hacking, anyway? Marketing and social media offices use the term casually, but the truth is, not many people know what it actually means. According to the Fashion and Business Council, growth hacking is a technique...
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Big Data - How many times do you just click on “agree” for a new service without reading the terms? Do you understand all the privacy features on the various social networks you use? Does that awesome app you just loaded expose your user...
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Advice - Jim Cramer has always understood the importance of highlighting the next big market themes that could drive innovation. That is why "Mad Money" has been on a mission to help investors find the major forces behind the market, by...
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Advice - Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to...
TAABS
#NYCTech - To clarify, whether or not you split the bill is up to you, but TAABS makes it faster and easier to find bars, clubs, and restaurants in NYC that are most likely to suit your tastes, no matter what you happen to fancy on any given...
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Advice - You don’t have to offer big bonuses to hire great talent.I often get asked how I managed to get so many impressive people on my team. By every law of logic, a company as small, new and budget-constrained as mine should not have...
Writing Tools
Advice - If you’re new to the world of freelancing, contracting, entrepreneurship or small business ownership, getting a CPA in your corner is a must. You’re about to delve in to a world brimming with tax write-offs, and since the IRS can...
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Advice - A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. I wish it was that easy. The challenge is that every new business needs to...
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Advice - You’re an entrepreneur. You’ve identified a need that aches to be filled, and you’re building a business designed to fill the gap. The question is, how are you going to connect with the people who will become your allies,...
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Resources - By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet, very few achieve the great...
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Advice - Cohort analysis is a great way to increase user engagement for your business and generate more revenue. Earlier, paid tools like KISSmetrics gave us the facility to use Cohort Analysis as a way to measure data but now, Google...
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Apps - “Oh, and of course it should look great on mobile.”It was the end of my meeting with a brand new client, and we were about to wrap up our video call. We had spent an hour outlining exactly what he needed for his site: a...
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Advice - If the love affair between the public markets and social media companies is over, there's plenty of pain to be felt down the line.Investors have spent years pouring money into companies somehow described as social media. According...
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Advice - Do you know what REALLY sucks?Trying to convince people that they should buy your stuff.I know as an entrepreneur, I’m supposed to be selling and hustling 24-7.But selling, as in convincing you that you should depart...
bezar
#NYCTech - They’re totally cool with you calling them that - and is there such thing as a triple entendre? Bezar is the latest from founder Bradford Shellhammer, cofounder and visionary creative genius behind Fab.com and dubbed the ‘King of...
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Advice - The other day, Business2Community.com published this 12-step social media checklist for social media marketers, compiled of everything that you need to be aware of before a post is published.This goes for Twitter, Facebook,...