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Advice - If you’re wondering what your marketing budget should be, you’re not alone. This is the million dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing? Many say it’s an...
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Advice - Everyone knows that startups are risky, but they also expect that the job will be exciting and potentially very lucrative (think early employees at Facebook and Google). Yet, we have all heard stories about the high turnover,...
Stanford’s “Billion Dollar Startup” Farm
Advice - Entrepreneurship has changed dramatically in recent years. Through the advancement of technology, what used to be a multimillion dollar development process, can now be developed rather cheaply with a PC and some open-source software....
Leap of Faith
Advice - All great things begin with a leap of faith. For me, it was quitting my comfortable corporate job to pursue a dream. This dream was conceived while attending Arizona State University with my two current business partners. We...
Why No One Will Invest in You
Advice - I often have discussions with people who have a great idea and are thinking of quitting their job to pursue it. However, they have fixed costs (rent, car payments, etc.) and can’t afford to work for free. Instead, they want to raise...
Pre-Funding Tactics-The Art of Pitching Without Pitching
Advice - Don’t start to pitch Venture Capitalists until you’ve tested their likely level of interest in your startup.  This means making the effort and spending the time to build relationships with potential VC’s before you ask for...
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Advice - Let me guess: You have an idea for a startup. It's an awesome plan for a lightweight, agile SaaS killer app that could scale to 1 million users in 6 months. Or maybe it's some fancy new spring-loaded, arduino-infused wearable that'll...
HowtoUnderstandGoogleMetricsforBetterBusinessDecisionsIMAGECJ
Advice - Few will argue that the time metrics in Google Analytics are terribly confusing. The report includes data concerning “average time on site” and “average visit duration,” however; each metric will paint a very different...
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Advice - Facebook has seen its shares rise and revenue from mobile ads jump up. How did CEO Mark Zuckerberg turn the company around after its ill-starred...
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Advertising - Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that...
Startup School
Advice - As an entrepreneur building a company, you should always be focused on learning from those who came before you. With that goal in mind, I’ve documented five lessons from five entrepreneurs who shared their wisdom at Startup...
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Advice - “It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through.” ~Zig Ziglar Are you living your life with intention doing work that truly matters or… Are...
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Advice - Back in Lesson #106, we talked about the importance succession planning for all positions within your company, but in the event you don't have the right successor talent in house, you will need to recruit replacement talent for...
Facebook Showdown-Impressions vs Likes
Resources - Many brands get on social media expecting to create a Facebook page, post for a few weeks, and then suddenly have thousands of followers. But unless your product is on Shark Tank and goes viral, or you already have tens of...
Not All Leads are Equal
Advice - Some will tell you that a lead is a lead is a lead. That is especially the case in early stage startups where it is hard to get anyone to notice, much less respond. In this state of desperation, it can be easy to fall head over heels...
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Resources - The flaw in encryption tools used across the Web may have been exploited to leak your login names and passwords. Don’t panic though. Before you...

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