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Advice -In the old days, every entrepreneur dreamed of easily taking their startup public, and making it big. Today the rate of startups going public (IPO – Initial Public Offering) is up from the dead zone, but is still less than half...
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Advice - The military has long recognized that machine guns are force multipliers for rifles. However, businesses have been slow to capitalize on this idea. Sometimes, all the planning in the world is not enough for business survival, when...
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Advice - There are many reasons a meeting can be boring. The culprit may be the configuration of the venue itself. It is possible that your surroundings are not conducive to developing new ideas, or having profitable discussions. It may be...
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Advice - If your goal is more conversions, there are steps you can take right now to make that goal a reality. The good news is, most of these actions don't require any investment other than time. Here are 12 tips that can help you achieve as...
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Advice - It’s the morning after my journey from the Andes to Ireland. Four planes, a 12 hour transatlantic flight, 7 hour time difference, 11k foot altitude change, 3 countries, complete culture shock, all after battling altitude sickness +...
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Advice - That phrase can make you smile or cringe, depending on who says it. Nothing makes me more frustrated than entering a room, tasked to think, with no structure behind it. That is not a brainstorm. That is a shitstorm. For as long as...
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Advertising - Recently at Fashion Tech Forum, the trending piece of advice was to focus on content. By building a voice and a personality through content, your consumer will feel a greater sense of attachment and brand loyalty. Brit Morin...
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Advice - If you have vivid memories of sitting in a high school desk, listening to a potentially droning voice wax eloquently about our subliminal desires and Freudian egoes, you probably were in Psychology 101.As a marketer, your high...
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Advice - Digital transformation uses any digital technology to provide better products, services and experiences. Whether you’re McGraw-Hill Education reinventing its personalized shopping experience, or retailers becoming more and more like...
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Advice - As a serial entrepreneur and growth consultant at Red Rocket, I have been exposed to hundreds of companies, and some of the common pitfalls they run into, as it relates to sales, and the impact it has on effectively growing their...
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Advice - Every entrepreneur I know can’t find enough hours in a day to do the good things they want, and yet they often find themselves saying “yes” to new requests. Perhaps because they are optimists by nature, or they just hate to...
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Advertising - While you don’t want to go reducing prices at random, every now and then the payoff can be huge. Each customer has a set price they are willing to pay for your product. Unfortunately, it’s rarely the same as the one advertised on...
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Advice - Recently, Brian Grazer sat down with Marc Andreeseen to discuss the future of entertainment. You can listen to the full podcast here. Grazer believes that scalability is not fully accepted in the entertainment industry. Social media...
5 things all great leaders have in common
Advice - When it comes to achieving business success, most people think it is mostly because of the strategy that the business comes up with. Strategy is one part of a whole range of reasons but not the only reason for success. There are a lot...
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Advice - For anyone running an online business, making sure that your key performance indicators (KPIs) are running at their optimal best is probably the beginning and end of your marketing campaign. But what exactly are KPIs all about, and...
banister = the structure formed by the uprights and handrail at the side of a staircase. Origin: 17th cent. alteration of baluster. from greek: balaustion = curving calyx tube of a wild pomegranate flower.
gradient = the vector formed by the nabla-operator on a scalar function at a given point in a scalar field. color gradient.
gradience between stairwell and staircase.
Advice - There’s a disconnect between how marketers use social media for clients and how marketers use social media personally. “We want to be thought leaders,” their brands say. So, many marketers publish articles many times a day, not...