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Advice - After spending much of our engagement diving into data and testing many new business ideas, my husband and co-founder, Danny Boice, and I finally decided to pull the trigger on our on-demand private investigator startup during our...
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Advice -  Are the CEO and head of sales playing tug-o-war at your company? If so, it will spell trouble.The most critical relationship in a company is between its CEO and the head of sales. Very early on, it may be the CEO and the head of...
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Advice -  Behind every great tech company of our time lies, what I like to call, a WTF moment. That magic moment where someone throws up their hands at an inefficiency that all others had come to accept and resolves to transform it into an...
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Advice -  Most technical entrepreneurs I know demand the discipline of a product specification or plan, then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business...
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Advice -  Entrepreneurs who look to attract investors need to develop and pitch a plan—preferably written—which answers every potential investor question about your startup before it is asked. You may be quick on your feet with answers, but...
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#NYCTech -  The FounderMade Wellness Summit was a gathering of both established and up-and-coming companies in the wellness space. Hosted in Tribeca, the conference boasted a discovery lounge of wellness products including natural deodorant by...
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Advice -  I want to talk about something that I think isn’t addressed enough. It has to do with everyone who is in the later years of their life and feeling like they’re in the wrong place.Maybe you’re reading this and you’re 45. Or...
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Advice -  Today is the new age of the entrepreneur, and I have noticed an increasing number of new startups as the economy stabilizes. For new aspiring entrepreneurs, that is the good news and the bad news, as it increases opportunities, but...
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Advice -  By definition, every startup is predictably unpredictable, since new solutions have no proven track record, startups are usually building a new market, and the world around them is changing faster than ever. Yet, as an advisor to...
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Advice -  The average length of a funding pitch to angel investors is ten minutes. Even if you have booked an hour with a VC, you should plan to talk only for the first 15 minutes. The biggest complaint I hear from investors is that startup...
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Advertising -  Consider giving away a tool or sharing your knowledge in your next advertising campaign.I’m not sure I’d believe any modern entrepreneur who tells me that sharing their work wasn’t part of the reason they succeeded.Most...
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Advice -  Like most entrepreneurs, I wasn't CEO of my first startup. While I had a fair share of the company, I owned far less than the CEO who, in addition to having had the concept, also initially bankrolled us.For the most part, this...
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Advice -  This is Startup Marketing at Events Done Right courtesy of the Startup LeagueGet paid to exhibit at events like Collision, TechDay, TechCrunch Disrupt and more...So you’ve launched your startup and now the conversation...
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Advertising - Your customers are looking for direct engagement. Here’s how to deliver with your limited bandwidth. Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of...
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Advice -  Traditional business-intelligence (and data-mining) software does a good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that tell you where to go next....
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Advice -  Every entrepreneur and business executive knows that continuous innovation is required to survive, but most struggle with this more than any other challenge they face. They know they need to act proactively, but still are often...