Remember that all-type T-Mobile ad that ran during the Super Bowl? Wonder how much it cost? So do we, but we can bet it cost several tens of thousands. And only a handful of marketers will ever be able to afford to produce a spot like that let alone air it during the Super Bowl.
Enter Moovd, a new video creation platform that centers on kinetic typography technology, or, in plain english, moving type. You know what we’re talking about. Those ad that are all text and accompanied with a voiceover and/or music. Yea, yeah, you just want to yawn, right?
Well, have you heard of Rapid Serial Visual Presentation? Hey, let’s just call it RSVP, OK? RSVP works because it has been shown that the brain is very good at absorbing isolated bursts of animated text far more readily than when the text stands alone.
Moovd aims to bring that effectiveness to all marketers. Because kinetic typography is so successful, it’s very prevalent. But it’s still fairly expensive to create. Moovd wants to change that and bring video creation capability to a broad swath of smaller and local advertisers.
According to Moovd Founder Simon Gornick, “Moovd is totally simple marketing video you can make in a minute for the price of gourmet sandwich”.
Of the offering, Gornick adds, “We need to remove the blocker that small businesses and digital marketing agencies face when it comes to creating simple, engaging video marketing content. Moovd is all about solving the two perennial pain points for anyone working with video marketing. Cost and Time. Up until now you either had to pay thousands for a professional video or do it yourself when you didn’t know how. Moovd is the solution.”
With content marketing all the rage, there is a tremendous need for brands to create a vast repository of compelling content to fuel prospects’ hunger and to provide them with the information they need to make an informed purchase decision. Videos are part of that equation and Moovd aims to enable anyone, large or small, to create videos.
Moovd allows people to create videos by entering text and choosing some music. Algorithms and other technological wizardry turn those words into compelling visual animations that can be used for advertising, social media, email marketing, content marketing, digital signage, presentations and pitches.
It’s a software as a service offering with free and pay tiers.
Now some of you will look at this and say, “Wow, that’s car dealer-quality shit!” Others will say, “Dammit, I can’t stand when my clients call and ask me to do these tiny little projects I wish they could do themselves.”
And others still will say, “Wow, I could really get creative with this and make a T-Mobile Super Bowl ad for $10!”
Not everything has to cost millions.
Image Credit: CC by Intel Free Press