Cardinal Sin #4: Growth hacking and Getting Sassy with SaaSing

I can’t stand buzzwords – it’s almost as if founders are purposely trying to confuse the fuck out of me in order to trick me into investing in their fancy tech startup.

For the record, I am as tech savvy as the next guy but my croc brain just can’t register all that techie terminology. If you can’t even tell me in plain English what your startup does, how the hell are you going to explain it to your laymen customers?

What you should do instead:

Pretend you are talking with a simpleton (which shouldn’t be too hard because most VC’s are “simple”) and speak more slowwwly in order for the investor to understand.