Mobile is not just another access point for your online business, it’s an in-store shopping aid. According to SapientNitro, 53 percent of consumers prefer shopping in-store vs other channels. 81 percent of these shoppers want to interact with their phones in-store, and 61 percent want to use “any device,” PC, smartphone or tablet, to help them shop. Beacons are one of the ways to play in the phygital age of retail.
What are some of the retail beacon trends to watch this year?
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