We are on mission to redefine what it means to be a “cat person” and fill a major gap in the $75B+ pet market. Our cat person is, first and foremost, someone who cares tremendously for their cat – they see them as a member of their family – and they want to give their cat the best nutrition when it comes to food. Our cat person is also someone who cares about how their products work, both for their cats as well as themselves. And, people who are frankly frustrated with the confusing experience today of having to shop at multiple places for their cat’s essential needs. They want to care for their cat but just need a more convenient experience and way to do that.