Eighty to ninety percent of all startups are doomed to fail. While there are many reasons for this, one of the most important is that entrepreneurs don’t have the negotiation skills they will need. Founders must learn how to prevent, detect, and respond to potential negotiation mistakes throughout the life of their companies. Based on […]
Samuel Dinnar and Lawrence Susskind, co-authors of ENTREPRENEURIAL NEGOTIATION, are experts in negotiation and mediation. They teach at the Program on Negotiation at Harvard Law School and at MIT, and have experience as entrepreneurs, executives, and organizational consultants.