We went one-on-one with Carolina Cantor, co-founder of Shop Ethica to see what we can learn from her online commerce strategy: Shop Ethica, brings conscious style with a high-impact twist to your everyday occasion. Shop Ethica connects “consumers and companies that share a commitment to social and environmental responsibility,” and features styles by emerging designers who use […]
Inside Kate Spade’s Secret Sauce of Success
Deborah Lloyd, chief creative officer of Kate Spade New York, joined Pavan Bahl, Marc Raco and Liz Bacelar on location at the Fashion, Culture and Design UNCONFERENCE in New York City Start With a Great Team Llyod’s job in Kate Spade is to “touch” everything a customer sees and to tell compelling stories across all the channels and platforms. Even before social media marketing […]
Exploring Enabling Technologies Through Experimentation
“Enabling technologies” is a term that people rarely use when attempting to tell a grand and seductive story in the fashion world. Companies that create these lower level tech products, also known as General Purpose Technologies (GPT’s) are often cast into a hard tech corner. It’s one covered with poor branding and aesthetics, and ignored […]
Get Into the Algorithm: SEO in 2016
Two years ago, Matthew Capala of Alphametic published SEO Like I’m 5, which he billed as the ultimate beginner’s guide to search engine optimization. As someone who knew next to nothing about the topic, I reviewed the book and came away fairly educated. But that was 2014. What’s changed with Google since? (Let’s be real: With SEO we’re always talking about […]
An E-Commerce Story: The Evolution of Category Five
Founding a company creates tremendous learning and growth opportunities for those involved. Jason Shuman, a VC at Corigin Ventures, looks back on his experience co-founding Category Five, a casual men’s footwear brand. Enter Jason: When I was asked to write about the sales process at Category Five and how sales evolved as the business grew, […]
A New Direction for the Runway: Up. Pop-Up.
The use of fashion weeks and runways has been discussed a lot this New York Fashion Week. There’s a prevailing sense that these institutions and concepts are being followed increasingly less because they work, but out of tradition. What was once solely an ‘industry’ event has become more transparent and catered towards consumers. The ways, the times […]
How the Best in Class Thinks About Mass Customization
During Decoded Fashion’s recent New York Summit, mass customization and personalization were recurring themes for both established and emerging brands. Levi’s Chief Merchandising Officer Grant Barth noted that customization is one of the strongest growth areas for the 140+ year-old company. Barth also discussed the legacy of Levi’s and the importance of personal experience for […]
Fashion Specifically For Everyone: Customizable Products
Now you can customize your shoes with just a click, and have them shipped to your door – anywhere in the world.
If Content is King, Conversions is Emperor
Recently at Fashion Tech Forum, the trending piece of advice was to focus on content. By building a voice and a personality through content, your consumer will feel a greater sense of attachment and brand loyalty. Brit Morin from Brit + Co mentioned, “Invest in content. Make it so that each platform can have its own original content.” This […]
How Curated E-Commerce Brands Can Flourish
The 27th Episode of the Fashion Is Your Business, featured guest Raed Alawadhi. Raed Alawadhi is a cofounder of the new curated e-commerce website Modern Look. The platform debuted a week before Open Source Fashion’s Freestyle Conversions Conference in Miami. This episode has sparked my interest in the Modern Look website. I am also interested in how […]