Advertising

$724B is expected to be spent on advertising in 2020 according to Statista. Getting a company's message out there to...

When it comes to marketing, we’ve heard it all before: go where your audience is. The thing is, we already...

I recently met John Replogle, one of the most successful entrepreneurs and consumer marketers I have ever met, which says...

Financial institutions are scrambling to keep up with the wealth of new and innovate financial services products that are now...

Just as fast as influencer marketing became “a thing,” it’s now oversaturated or misleading in the Instagram world. Unless you...

As CEO of a creative marketing and public relations firm, I’ve seen how unique marketing strategies can elevate a company’s...

We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from...

I am a firm believer that the social influencer space has only just begun. The first big shift that happened...

Spotfront is an automated vendor marketing platform that gives retailers the ability to generate revenue by providing brands with tools...

When tasked to create a data-driven ad campaign, the internal data solutions of many companies do not have the resources...