Data and Analytics

Data has been traditionally an accurate reflection of the past but no matter how much research you do to predict...

When tasked to create a data-driven ad campaign, the internal data solutions of many companies do not have the resources...

More than ever, businesses need to take full advantage of automation, data, and analytics to run their business more productively...

The world of healthcare analytics is vast and can encompass a wide range of data that has the incredible potential...

With nearly 2 billion active Facebook users and every marketer vying for these eye balls, you can’t slack on your...

When measuring how effective your company’s video marketing is at converting customers, amount of views are overrated. With the degree...

How many times have you found a great concert or game to attend, only to find out that the event...

Traditional business-intelligence (and data-mining) software does a good job of showing you where you’ve been. By contrast, predictive analytics uses...

For all the time and energy that goes into your company’s advertising, it would be a shame if you were...

As a marketer, knowledge is power. Knowing what people like, what they are doing and what makes them spend is...